The Webinar Marketing Timeline: Before, During and After Your Event
In this post, we’ll walk through a modern marketing playbook — what to do before, while, and after your webinar — to maximise registrations, live attendance, engagement, and ongoing content value.Before the Event: Build Buzz & Drive Registrations
1. Craft a compelling landing page
• Include a clear headline, webinar summary, date/time, presenter bios, and 3–5 bullet points of what attendees will learn. • Use a short registration form (name, email, one or two qualifying fields). • Add trust signals (logos, endorsements, past webinar stats). • Tip: Want your registration page to convert even better? Check out our Webinar Registration Page Best Practices blog for design guidelines, dos & don’ts, and real-world examples. • Stat to know: Well-designed registration pages can reach conversion rates up to 51%.2. Email & newsletter campaigns
• Start 2–4 weeks in advance: send invitation emails, follow-up reminders, and “last chance” notices. • Use your existing newsletters, email signatures, and internal communications to spill the news. • Stat to know: Around 22% of registrations happen on Thursdays and 13% happen on the day of the event, so timing matters.3. Promote on social & partner channels
• Post across LinkedIn, X (Twitter), Instagram, Facebook (if relevant). • Ask presenters, partners, sponsors to promote to their networks. • Use relevant hashtags, tag speakers, and consider short teaser videos or quote graphics.4. Paid marketing & retargeting
• If your topic aligns with a searched keyword, consider Google Ads or LinkedIn Ads. • Run retargeting ads to people who visited your landing page but didn’t register.5. Tease what’s coming next
• At registration, let attendees know there will be exclusive content or bonus offers during the webinar. • Use “coming soon” banners or future webinar slots to build continuity.6. Don’t forget the planning stage
Marketing is only as strong as the foundation behind it. Make sure you’ve covered all the essentials with our Webinar Planning Checklist — a step-by-step guide to ensure nothing gets missed before you go live.During the Event: Boost Live Engagement & Reach
1. Real-time social engagement
• Share key quotes, stats, or images from the webinar to your owned channels. • Use pre-prepared posts or schedule posts in small bursts. • Encourage attendees to share insights or quotables using your event hashtag.2.Promote other webinars / content
• In your slides or verbal prompts, mention upcoming events or past on-demand webinars. • Use resource sections or side panels within the platform to showcase related materials.3. Offer gated takeaways or downloads
• Whitepapers, checklists, templates, slides — only available via registration or during the event. • Use these to drive action or engagement in the moment.After the Event: Extend Reach & Measure Impact
1. Send a follow-up email
• Thank attendees and those who registered but didn’t attend. • Share the recording link, transcript, slides, and additional resources. • Invite them to your next webinar or offer a relevant call-to-action (e.g., consultation, download, product demo). • Stat to know: On average, 47% of webinar views happen on-demand, not live.2. Promote on-demand & repurpose content
• Share snippets, highlights, and key takeaways via blog posts, social posts, or abstract videos. • Use the transcript as blog or article content. • Consider creating a post-webinar wrap-up session to highlight learnings.3. Deep-dive analytics & feedback
• Check registration → attendance ratios, drop-off moments, engagement with polls, chat interactions. • Survey your audience for feedback: what worked, what didn’t, what they want next. • Stat to know: The average attendance rate is 35–45% of registrants, so analysing your conversion is key.Recommended Workflow & Tips
• Launch your marketing about 3–4 weeks ahead, with increasing intensity as the date approaches. • Use reminders (day before, hour before) — they tend to have high open rates. • Make social posts visual: speaker headshots, quote cards, behind-the-scenes prep. • Always drive people back to your registration landing page. • Keep an “evergreen funnel” mindset: even after the live event, your content should continue to attract.If marketing ends when your webinar begins, you leave opportunities on the table. A smart strategy before, during, and after keeps your funnel active, maximises reach, and makes your webinar content work harder. Want to make sure your next webinar runs smoothly from start to finish? Download our Webinar Planning Checklist and then partner with Loghic Events to plan, promote, and deliver an event that draws and retains your ideal audience. It’s just Loghical.
