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Immersive digital events, built on Apple Immersive Video — you really feel you’re in the room.
You really feel you are in the Room
In partnership with Main Course Films and Focus the App, Loghic Events can offer the ultimate Immersive virtual managed event or content experience, utilising the incredible power of the Apple Vision Pro and this extraordinary new Apple Immersive Video (AIV) format.
Developed by Apple over nearly a decade, AIV vastly exceeds the quality of all existing formats, including IMAX. (IMAX resolution is 212 million pixels compared to Apple immersive at 10.5 billion pixels.)
Watching any form of recorded event in AIV through the Apple Vision Pro feels like you are genuinely in the room. It is not only the immersive content, presented in the highest resolution of any device on the planet – but the new 360° sound precisely locked to the pictures that makes you feel you are there.
This technology is a breakthrough for a virtual experience of the real-world that may be for some too difficult or too costly to access. AIV brings a level of precision with realistic depth, scale and movement that was never possible before.
The experience is so good, that sports like the NBA, European Soccer and SailGP are starting to use this technology to give fans virtual access to the unattainable or prohibitively costly front row seats at the game or event.
It is so realistic, elite athletes are using the technology to prepare themselves for competition, experiencing the event location virtually without the need to travel.
Organisations like Airlines, Miners, Emergency Services and Tourism Operators – that have operations in remote locations and/or operate in high WH&S risk environments – are now starting to use this immersive content to train staff remotely and safely, significantly reducing the cost of on-site training. They can also take potential clients, customers and stakeholder there virtually as well.
Rare, luxury products such as private jets, limited edition and super cars, high end commercial and residential property, exclusive holiday experiences, jewellery and rare antiques can be experienced by sales teams and potential global buyers as though they were there in-person.
The fidelity is so good, that this technology drives a stronger emotional engagement with the subject matter than any other format.
Loghic Events have partnered with Focus The App and Main Course Films, who are the world leaders in producing immersive apps and content in the AIV format. This AIV centre of excellence is based in the Loghic Events media centre in Sydney.
Focus The App is the result of a vision to revolutionize cognitive performance. Their cutting-edge app, designed for Apple Vision Pro, merges spatial computing, neuroscience, and AR/VR technology to empower users with measurable cognitive enhancements. Founded by leading experts, Focus The App is reshaping mental performance across sport, rehabilitation, corporate and executive performance and wellness, training and elite environments. Loghic also provides digital services into these sectors.
For more information on the Focus The App https://www.focustheapp.com
Main Course was the first production team in Australia to have access to the Blackmagic URSA Cine Immersive camera, the only camera to natively shoot AIV. They developed “Cinematic Immersive For Professionals”, the first book in the world introducing the creative and technical grammar of creating Apple Immersive Video. They provide the event location immersive content to support the Focus App as well as bespoke creative and content for corporates for immersive training and showcasing product.
The Main Course Films team have also presented high-level workshops for industry professionals about using the AIV technology, on Apple’s behalf, at their worldwide headquarters in Silicon Valley.
For more information on this immersive format, visit the Main Course Films website and read their blog.
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